In this research report prepared for Optymyze, Aberdeen Group explores the impact of applying foundational analytical principles to sales management. The report provides a deep and expansive view of the cause and effect relationships behind sales performance.
Collecting data and using it effectively are two very different undertakings. The best-in-class excel at gathering reliable data and applying analytics to gain insights, eliminate guesswork, and support best practices.
Download this report to:
- define the right metrics and gather the right data;
- use data and analytics to improve overall sales performance;
- design strategy grounded in analytics; and
- execute the strategy with expertise.