Sales enablement, defined by Aberdeen as the strategic alignment of resources and actions to produce effective, efficient sales operations, is still very much a hot topic in the sales world. Recent research shows that 77% of organizations undertake the practice in some form.
Equipping salespeople with the information they need to engage and ideally convert the buyer is at the root of sales enablement. Strategies generally fall into one or a combination of the following three categories:
Read this in-depth report to find out which method is having the most impact and bringing about the best results at top-performing sales organizations.