Managing Agents Effectively in Data-Driven World
Part 5: MARKETING ANALYTICS – DEVELOPING USE CASES
The most important element of an effective data-driven program is its ability to identify and understand users and their needs, many times through non-obvious indicators.
Karlyn identifies four key areas where she has seen data and analytics better manage distribution and drive profitable growth. This includes the analysis of the agency plant, aligning services with agency segmentation, identifying the best use of compensation and optimizing geographical territories.