SMA Webinar:
Transform Sales by Leveraging Sales Operations as a Service

Are your incentive compensation plans driving the right behaviors? Do you have the information you need to effectively plan your territories and quotas? Are you lacking some essential skills in your sales operations function? Building a world class sales operations team to oversee a growing sales organization is often a Herculean task. In this webinar, Jim Lundy, CEO and Lead Analyst of Aragon Research, will be joined by Optymyze’s Director of Product Marketing, Stephan Millard, to discuss how enterprises can take their sales organization to the next level by leveraging Sales Operations as a Service.

Tweet us @Optymyze using #SalesOpsTips and join the conversation!


Jim Lundy
Founder, CEO and Lead Analyst, Aragon Research

Jim Lundy is the founder and CEO of Aragon Research. Jim also serves as Lead analyst for collaboration, mobile, social, content management, and learning. He is also the practice lead for Sales and Marketing. Jim has over 29 years of technology and management experience as a vendor, user and analyst. Jim spent twelve years at Gartner and where he formed and led the Collaboration and Social Software Research Team and also served as lead analyst for Enterprise Content Management and Corporate Learning. Jim has extensive experience in product strategy, development and go-to-market plans.
Prior to founding Aragon Research, Jim was the VP/General Manager of the Collaboration Business Unit at Saba Software. Jim also spent fifteen years at Xerox Corporation in a variety of software and hardware sales and marketing positions. Jim has a B.S. in Finance from Penn State University.

Stephan Millard
Optymyze, Director of Product Marketing

Stephan Millard is a senior product marketing professional with over twelve years of experience working with both leading HR & sales performance management (SPM) technologies. With experience as both an industry analyst at Ventana Research and leading product marketing for technology companies such as Optymyze, SumTotal, Kronos, and Saba, Stephan has a deep understanding of the benefits of today’s HR and SPM technologies and the challenges these technologies still face. Stephan received his Bachelor’s degree in International Relations from the University of Minnesota.

Bob Kelly
Sales Management Association (SMA), Chairman

Bob Kelly is founder and chairman of the Sales Management Association, a global, cross-industry association for sales management and sales operations. The Sales Management Association serves members in more than 40 countries with research, content, workshops, peer networking, and professional development. From 2003 to 2009, Bob was vice president of sales operations and strategy at Genuine Parts Company (NYSE:GPC). Previously, he was senior director of business planning, and director of marketing strategy at MCI WorldCom; and from 1994 to 1998 he was a management consultant in the Alexander Group’s sales force effectiveness practice, supporting clients in technology, telecommunications, and healthcare.