Research Update:

Refocusing Sales Operations

How are sales ops functions balancing strategic and tactical responsibilities?

The Sales Management Association and Optymyze conducted a research to measure sales ops focus on strategic issues, and identify emerging practices.

Watch this presentation to see the research results and key trends in sales operations.

Tweet us @Optymyze using #SalesOpsTips and join the conversation!


Mihai Popoaca

Mihai Popoaca
Senior VP, Professional Services

Mihai has more than 17 years’ experience delivering business results for clients, with a focus on ongoing, successful relationship management through the design and implementation of dynamic sales performance systems. He currently leads Optymyze’s Professional Services organization globally, including management of all staff and client engagements, and provides overall direction of the organization’s global growth initiatives.

Bob Kelly

Bob Kelly
Sales Management Association

Bob Kelly is founder and chairman of the Sales Management Association, a global, cross-industry association for sales management and sales operations. The Sales Management Association serves members in more than 40 countries with research, content, workshops, peer networking, and professional development. From 2003 to 2009, Bob was vice president of sales operations and strategy at Genuine Parts Company (NYSE:GPC). Previously, he was senior director of business planning, and director of marketing strategy at MCI WorldCom; and from 1994 to 1998 he was a management consultant in the Alexander Group’s sales force effectiveness practice, supporting clients in technology, telecommunications, and healthcare.