Optymyze Awarded Patent for Latest Sales Performance Management Data and Analytics Innovation

Patented System Organizes Common Business Entities, Improves Accuracy and Consistency of Data, and Efficiently Processes and Analyzes Data at Record Speeds

CHESTER, Pa. – May XX, 2016 Optymyze, a worldwide provider of enterprise cloud applications and services for improving sales and channel performance, today announced that it was awarded a patent for its method of defining and storing business entities within its sales performance management (SPM) system. The patented Optymyze methodology ensures the accuracy and consistency of sales performance data and efficiently processes and analyzes data at record speeds by reducing data redundancies.

“Given the volume of data, the number of data sources, and the complexity of processing, transforming, and analyzing data, Optymyze is committed to continually improving the speed and scalability of its data and analytics platform,” said E.K. Koh, vice president of Products for Optymyze. “Our newly patented methodology provides a more streamlined approach to managing data and simplifying how our clients organize their SPM data, which creates consistency in the wide range of information being used to manage sales forces and sales channels.”

Optymyze’s system offers a more business-oriented and efficient method to manage the data used in its SPM cloud applications and its data and analytics, modeling and planning, and application development platforms. This helps users improve the quality of their data and understand and access the information more easily, while minimizing data redundancy. In addition, by representing business entities and their relationships in a more logical fashion, users can enhance their decision making process, as entities are organized on the basis of assignment, alignment, and hierarchy relationships.

Typical processes for managing SPM data can introduce numerous redundancies, require extra storage space, and lead to a number of inefficiencies. Recognizing the need for a more effective way to categorize and store the various entities involved, Optymyze created a new approach to help companies manage, store, and understand the vast amount of information captured by their sales applications and platforms, including sales compensation management, sales analytics, sales data management, sales workflow processes, and more.

This marks the third patent for Optymyze, highlighting a legacy of innovation since its founding three years ago. The company previously received two patents related to its graphical user interface, demonstrating Optymyze’s commitment to continually enhancing the user experience.

Additional information about Optymyze’s latest patent can be found at:

About Optymyze
Optymyze helps companies improve sales force and sales operations performance with its award-winning enterprise cloud applications and business process management services. Optymyze Sales Performance Management helps companies align sales goals and compensation; efficiently execute sales strategies; drive greater sales results, faster; and gain visibility into sales performance. With Optymyze Sales Operations as a Service, clients turn sales operations into a strategic business advantage through agility, innovation, and continuous improvement. Optymyze has been recognized for its innovation and service delivery by Ventana Research, Celent, the Montclare SaaS 250, and CRM Market Awards.

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Jeanne Achille
The Devon Group
(732) 706-0123, ext. 100

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