Over the past two decades, Optymyze has supported our clients through a major transformation in the pharma industry. Key changes have impacted the healthcare provider structure, the payer landscape, and data availability. Despite this sustained pace of change over the last 20 years, it seems it has only accelerated recently.
It’s remarkable how much change is occurring today, with increased innovation from payers as they look to control costs, a laser-like focus on using data and analytics to gain a competitive advantage, and changes in the way that healthcare professionals are willing to and prefer to be reached.
This (updated) infographic highlights some of the topics I hear about frequently, both from my pharma clients, in the news media, and from friends working in healthcare.
I would enjoy hearing your thoughts on these trends and, if you find the information useful, please feel free to share it with your network.