What should sales operations focus on? Sales organizations must consider this fundamental question. The sales ops function has matured, but is still caught in the trap of trying to balance a myriad of tactical and strategic responsibilities. All at the cost of efficiency.
Get this benchmark research conducted by the Sales Management Association for key insights into today’s sales operations function:
- Sales operations departments’ practices, challenges, and emerging priorities
- The implications for sales operations’ future role within the organization
- Specific challenges organizations must solve to make the most out of this essential function
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